Gordon Hoo

  • Founder of Gordon Hoo Consultancy
  • Creator of Morphosis
  • Author of ‘Heart Truth’ Series

Gordon Hoo is the Founding Director of Gordon Hoo Consultancy, a training and consultancy firm majoring in the development of skills and leadership of professionals as well as agency building in the insurance industry.

Gordon Hoo is a believer, a dreamer yet a realist. For the past 30 years, Gordon has been an agent, an agency manager, founder of an independent financial advisory company and a corporate executive. He is an entrepreneur, an international speaker, a trainer and coach. Nonetheless, above all of this, Gordon prefers to be simply known as a ‘personable friend’.

Since 2002, Gordon has been speaking, training, coaching and mentoring in the insurance industry across the Asia Pacific region, impacting more than 100,000 lives. He focuses on leadership development, particularly in developing agency managers and agency building.

In addition, he has developed a highly effective and impactful transformational camp called ‘Morphosis’. This flagship programme uses a revolutionary training system and model to establish the right attitude and heart towards life, family and work. Lives are completely changed; leaders are transformed and teams become synergised to be more cohesive with better culture and productivity. The ‘Morphosis’ programme, introduced since 2002, has been brought to Singapore, Indonesia, Malaysia, Hong Kong and Taiwan.

Gordon is happily married to Daisy and together, they have seven delightful children. He strongly believes that a truly successful person is one whose life, career and family are well integrated and thriving. His greatest aspiration is to inspire individuals – one by one – to dream big in life, be faithful in small things and go deep into meaningful relationships, to ultimately grow as leaders so that they may successfully nurture their businesses.

Ryan Yeo

  • Lifetime MDRT® 2009 – 2021
  • Court of the Table® 2016 / 2021
  • ChFC®, CLU®, AEPP®

Ryan Yeo started his financial advisory career in 2007 and achieved MDRT® every year since then. To date, his achievements include obtaining 2 years of Court of the Table (COT®) and 5 years of Double MDRT®.

The most amazing part about his sales growth, is that he started with little or no network and within a short span of time, he managed to acquire a large network of professionals, expatriates and overseas clients from more than 20 countries, just by using referrals as the sole method of prospecting.

He joined GH Consultancy in 2020 as a Sales Coach to impart his skills and knowledge to aspiring producers in the region.

(English) Adeline Yap


  • Senior GHC Coach

Adeline Yap’s role at Gordon Hoo Consultancy (GHC) revolves around coaching and training, where she excels in nurturing talent and guiding professionals toward success.

With over two decades in the industry, her rich background as the Founder and Agency Director of a Million Dollar Agency, serves as a testament to her experience and leadership. Her knack for communication enables her to connect and build teams, inspiring millennials to achieve their MDRT aspirations.

Adeline’s synergy with GHC is a story of transformation. Having met Gordon in 2012, she has adopted his training and systems in her own agency, reaping the benefits in her career and family life. Adeline’s journey from struggle to success, and her ability to guide budding agency managers, makes her a compassionate and effective coach.

Adeline is also a distinguished speaker who shares her journey at various international events. Her talk at GHC’s AMPLE 2023 Forum, “Leadership and Agency Excellence,” showcases her expertise and her commitment to helping others excel.