About Gordon Hoo Consultancy

Clarity, Consistency and
Commitment for Enduring Success

Every issue of life flows from the heart.
This unchangeable truth undergirds the philosophy and work of
Gordon Hoo Consultancy Private Limited (GH).

Its training arm, GH Academy, and consultancy practice are distinctively focused on insurance agency leadership and management, aspiring to raise up strong leaders – agents, managers – with guarded hearts so that they may lead, inspire, and provide for their families, friends, colleagues and all who matter to them.


About Gordon Hoo Consultancy


To bring the best practices of Agency Building to the Agency Managers
so as to raise the standard of the agency, thereby raising the standard of the industry.


About Gordon Hoo Consultancy


Gordon Hoo Consultancy aims to:

• Bring the Best Practices to agency management and leadership in the industry

• Empower agency managers to become True Leaders that lead, manage & inspire their agents with a heart

• Shape agency managers & leaders into dynamic & effectiveAgency Builders by transforming their mindset

• Transform the industry culture into a supporting & inspiringCommunity for agency managers & leaders

Morphosis Camp

Morphosis is a carefully curated 3days-2nights experiential camp that aims to transform the mind and heart of the participants that results in visible lasting change in desired attitude and behavior.

AMPLE Coaching

AMPLE Coaching is a monthly coaching by Gordon Hoo where he will walk the agency building journey with you by fine-tuning your management and leadership skills, attitude and discipline.


AMPLE Forum is a yearly event, specially created and crafted for the agency managers and leaders. It is an event for the gathering of managers and leaders to inspire and learn best practices from each other, so as to raise the standard of the agency, and thereby raising the standard of the industry.


News and Events

Upcoming Events

September 23, 2022
AMPLE 2022 Forum
2PM - 5.30PM (GMT +8)

AMPLE 2022 FORUM - the forum that exists for agency managers and leaders.



What Our Clients Say

The Recruitment for Insurance Agency Building is a must-read book. For managers who want to understand why they don’t succeed in recruitment; this book will reveal the right mindset that will help the manager embrace recruitment.

My managers who have attended the book study workshop series have found each session mind-blowing. They were able to realise how to better position themselves & manage recruitment challenges.

I recommend this workshop series to all managers. From this workshop, you will learn about what should be your dominant mindset, understand the complexity of recruitment, proper implementation of career orientation & retention. This should serve as a manual for all managers.

Mary Ann Uyching
AXA, Philippines
Executive Branch Head

Attending the HeartTruth Series: Book Study Workshop, is one of the best decisions I have made …

I highly recommend Gordon Hoo’s HeartTruth Series: Book Study Workshop to all leaders, even SMTs and ADMs …

Marjorie Gainza
AXA, Philippines
Senior Unit Manager

This workshop gave me a new perspective & mindest on recruitment. The hearttruths shared in the book & the workshop really opened up my mind. I am grateful to have attended this workshop & to have learned the things shared.

I strongly encourage, & will definitely invite others to join in & learn from Shifu Gordon.

Ferawaty Tionardi
Prudential, Indonesia
Agency Director

I am starting to love the first 10 minutes of the workshop, which is the sharing of feedback session, as I get to learn from other strong leaders’, their mindsets & leadership skills. Not forgetting the mistakes made too, which have raised my awareness & have helped me to minimise or prevent them.

You shared that one of the feedback came from a strong leader & indeed, her train of thought was insightful & great, …

I realised that attending workshops like this, not only changed my mindset, but widened my perspectives to know more about this industry’s problems too.

Tan Siewyin
finexis, Singapore
Branch Director

I like the fact that your approach towards recruitment is very real, direct, logical & it paints a long-term big picture in recruitment talk.

“Don’t chase talent, attract talent”, is still a quote deeply ingrained in my mind after attending the Book Study Workshop.

Carmen Phang
Prudential, Malaysia
Wealth Planner

I am delighted to share that after applying what I have learned in this workshop, I am starting to get more engagement with my recruitment prospects. At the same time, they have also been more willing to discuss how journeying alongside me and my team will be like in the life insurance industry …

All in all, the sessions have been great & superb. I am simply amazed by how much I have learned from you.

Edwin Tey
AXA, Malaysia
Unit Manager

All I knew were roleplays about phone call scripts, presentations, objection & trial closing.

Through the programme, I learned how to roleplay with case studies by getting the new agent to first present the case. We will lay out the context, which is the background of the prospective client, such as their age, family, job, thoughts & problems, before proceeding to solve & find an approach to the case together.

Through the programme, I learned how to roleplay with case studies by getting the new agent to first present the case. We will lay out the context, which is the background of the prospective client, such as their age, family, job, thoughts & problems, before proceeding to solve & find an approach to the case together.

Yuliana Luck
Prudential, Indonesia
Agency Director

Learning through case study discussions with roleplays was reallyfun because we got to know what the problem was & how to solve it at the same time. We can, & have learned from other people’s experiences.

This is very interesting as we no longer need to do joint fieldwork with new agents since this is much more powerful …

This SIR programme is not just a training session.No motivational speech is required because practising the skills taught in the workshop automatically makes new agents motivated & inspired.

Ria Wanty
Prudential, Indonesia
Associate Agency Director

It is a very detailed learning session on how to keep agents doing their activities consistently & preventing them from being “MIA” (Missing In Action).

Evy Tjahyono
Prudential, Indonesia
Agency Director

Start small. Dream big. Grow deep.